AdWords costs a lot of money, and – let’s face it – many consumers ignore ads. (Free AdWords class materials at http://bit.ly/1Ccdo4Z). We are all trained to believe that ads are generally to be mistrusted, and therefore many of us ignore the top ads on Google and ads on the right. Indeed, Google has never released comprehensive data comparing clicks to ads vs. clicks to the organic results. There’s a reason: organic results dramatically outperform AdWords results. In this class, let’s learn how to compare / contrast our organic results and create some strategies to turn on / off our AdWords ads and become more cost-effective with our AdWords spend. Let’s get started!