Many of you have heard the phrase, “It’s not what you know, it’s who you know!”. In the world of search engine optimization, a similar phrase is often heard: the winner of the day is not the person with the most keywords, but the most relevant keywords for their SEO campaign. Relevant keywords come into play across all markets online, but a common mistake a lot of newcomers to the world of SEO make is to acquire a lot of keywords without evaluating how effective they will actually be on the website.
This video will cover keyword research from an analysis and evaluation perspective using 100% free tools, so there’s no excuse not to learn effective SEO from the start!
For more information on keyword research, or search engine optimization in general, please visit http://www.seobay.com