The Marketing landscape has transformed and this is just the beginning. The omnipresence of electronic media has changed the rules of the game. Customers no longer base their buying decisions on business adverts. Instead, they depend upon recommendations, opinions, likes and shares. This shift has created a new playfield for marketers with multiple challenges as well as enormous opportunities.
Electronic media offers hard data about consumer behavior in real time. Ideally, businesses should be able to leverage such insights to their benefits by shaping their products and services appropriately. However, with marketing campaigns spanning multiple markets, technology platforms and languages, most businesses struggle with making sense of the ‘big data’ that is thus generated.
At LeadGen, we understand the Digital Marketing landscape and its characteristic opportunities and pitfalls. Our technology driven insights enable us to advise our customers to best harness the power of the digital media. Our offerings portfolio includes:
Search Engine Optimization (SEO)
With Google constantly refining its algorithms, SEO techniques need to evolve at the same pace. At LeadGen, our SEO offerings are closely aligned with our Content Marketing strategies. This approach helps us bypass ‘black hat’ SEO tactics and achieve greater recallby sharing actionable insights.
Search Engine Marketing (SEM)
We improve the visibility of our clients’ websites through optimization and advertising. Our understanding of Google AdWords and Bing Ads enable us to ensure high ROI for our clients’ ad spend.
Social Media Marketing (SMM)
Today, Social Media has become an integral part of marketing campaigns. At LeadGen, we understand that the strength of Social Media lies in engaging with the target audience. We harness analytics to select social media platforms to heighten our clients’ website traffic and then populate them accordingly.