This video is about on-page SEO and off-page SEO. You’ll learn what’s the difference and what you need to care about for the most part.
Thing is, it’s kinda easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings. Now let’s take a closer look at each of them.
Like I said before, on-page SEO is what you do on your own site to improve your search engine rankings. Now you’ll learn what exactly that means. On-page SEO falls into two main categories: basic on-page SEO and in-depth on-page SEO
Basic on-page SEO implies that you use your keyword in:
Image Alt Tag
In case you’re using the WordPress SEO by Yoast plugin, you’ll be able to use it for keeping track of your keyword usage. You can just scroll down once in your post editor and you’ll see all the requirements that you need to keep in mind for proper on-page SEO for every single WordPress post you create.
In-depth on-page SEO deals with things like making sure that you don’t have broken links, title and meta data issue. your URL structure is proper, and you don’t have too heavy images.
You can install the Broken Link Checker plugin to take care of broken links and images within your site.
You may want to use other software or services to get to know about your in-depth on-page SEO issues. I personally used ScreamingFrog and Moz.com for that sort of info.
Now, let me get you up to speed about off-page SEO.
Off-page SEO is all about building links that point back to your site (aka back links).
As a matter of fact, there are a lot of off-page SEO methods. They are generally called link building because you kind of build backlinks for your site. Since I’ll tackle link building in upcoming videos, I’ll just mention some of them so that you’re in the know.
Web 2.0 Properties
So, what is the priority: on-page or off-page SEO?
Though you need to both make sure that your site is good both in terms of on-page and off-page SEO, a google rule of thumb would be to focus on off-page SEO. More specifically on the quality and quantity of backlinks. At least that’s how it’s working at the time of the recording. You can find a whole lot of mediocre sites on Google who rank pretty high because they have a slew of backlinks.
Blog post with the video on WebDesy.com:
SEO Crash Course for WordPress Users: http://webdesy.com/products/seo-crash-course-for-wordpress-users/
The channel is all about making SEO visual. There’s are lots of SEOs or inbound marketers out there who are having a hard time figuring out how to build or earn links for their respected sites. This channel will make it obvious and easy to follow.