Optimizing Video SEO for Reach vs. Retention

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There’s two ways to optimize your video’s metadata: for reach or for retention. Here’s a few examples of writing titles, tags, descriptions, and making thumbnails that are optimized for enticing click-throughs and increasing watch time as opposed to being discovered in search through traditional video SEO strategies.

Mark Robertson: http://www.reelseo.com
Ronnie Bincer: https://plus.google.com/108210288375340023376
Tim Schmoyer: http://www.youtube.com/videocreators

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14 comments

  1. Very interesting topic, never thought about the difference of SEO for reach or retention and also youtube search or google search. I often wondered why some crap videos show up when I search something on google, now I know it is so because they optimized the video very well and google don't includes watchtime 😀

  2. All right, I find this specific video very useful. Thanks! By the way I am a marketer, and I utilize youtube to get traffic. Wondering how I achieve this? Please go to my youtube profile and find out more information regarding what you can do to benefit your web business (how to boost your traffic, revenue, channel popularity, etc…). Good luck

  3. It's hard to say. I think you can always do a bit of both. For my family vlogs, I usually optimize for reach because there's not much in them that would perform well in search. But with the Video Creators videos, these could do better in search, so I tend to lean that way, but not as hard as I used to.

  4. Stay in touch, and be sure to nudge me if you want help to spread the word about a topic, once in a while… G+ is favorite way to get messages to me, I read everyone on G+

  5. what's your G+ user name, let's connect
    If you add me (Let me know here what name) as I am over the limit

  6. Thanks, Amid! It'll be great to have you around for future discussions about online video, audience development, and communicating a message online!

  7. Yeah, getting backlinks to your videos can definitely help their performance in search. Good tip!

  8. I've had a lot of luck on optimizing the video itself for watch time, then embedding it on a blog entry optimized for google search.

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