SEO Consultation – Follow Along As We Optimize A Content Marketing Campaign For The Search Engines

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Does your website not deliver as many visits from Google as you like? Properly optimizing your content for the search engines is key… In this video, you can follow along as I coach a friend on how to implement SEO best practices for his website and niche.

Before I get into the extended description, here are a list of the resources used and mentioned from the live video on SEO.

For the keyword tool, go here: http://www.milesbeckler.com/kwfinder

For a video that covers the basics of SEO, go here: https://www.youtube.com/watch?v=Nu5lo2_WC1c

For the previous consultation focused on Keyword Research for another friend, go here: https://www.youtube.com/watch?v=O_FfdjNOgpQ&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL

For the YouTube SEO video, go here: https://www.youtube.com/watch?v=ffkxuvFAE2k

Previous feedback from my keyword research video where I analyzed a friends website and did a keyword research session for him was great.

Many comments stated that you got a lot of value hearing me go deep in one real world niche versus using hypotheticals.

So in this video,, we do just that…

My friend Billy Elusive’s site has been stagnant in the search engines for years. He used to be on aggressive content publishing schedule, but is not receiving the results he once enjoyed.

This is because Google has changed the game on search engine optimization many times over the years.

Publishing 500 word articles every day is no longer enough… Google wants to see in-depth posts linked to other relevant in-depth posts all positioning your website as the authority on a specific topic.

How do you do that?

Great question… The first step is to come up with the different main categories that your content falls under.

Using the keyword research tool you can find out which ones of these have the highest potential search volume and lowest competition.

Once you’ve identified the first main area you want to build an SEO silo within, you then do more research for the long tail keyword phrases around that topic.

Once you find the main tear to keywords, you can begin to look at the specific post topics in the tier 3 keyword phrases.

When you publish your content the tier 3 content links up to the tier 2 content…. And the tier 2 content links up to the top tier content for your main keyword phrase.

When you build out your content marketing strategy in this way you’re able to leverage your own sites authority plus the authority from social media while giving Google hyper-targeted content pieces that are incredibly relevant to your users’ needs… All increasing the likelihood of top Google rankings.

This method also allows you to focus on the longtail keywords first. You can find the low hanging fruit phrases, dominate those, then build your authority while driving traffic from day one.

As you continue to pick the low hanging fruit and your website grows in authority you build a stronger presence that can rank you for the tier 2 keyword phrases and eventually the tier 1 keyword phrases.

Being of service to your audience is always the goal.

Using the keyword research tool in a way that allows you to identify the segments of your audience that are being underserved with valuable content… Those with low competition… Is the best place to start your search engine optimization process.

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7 comments

  1. Hi Miles. Another great video. When creating an 'ultimate guide post' that has links to other posts, do you use the 'sub post' feature in WordPress? Is there any SEO benefit, or do you just create everything as standard posts?

  2. I've gotta say man, you already create great videos, but when you are doing your thing live in real world, so much MORE of your knowledge and value shine through. love it man. thanks for doing what you do mister Beker 😉 #badass

  3. Oh Goodness Miles, do you have any videos for English dorks who know nothing about technology.  I have been replaying your videos over and over, but I am still having difficulty understanding just the basics!  It is so frustrating for people like me who do not work in the technology industry, but who need to keep up with the big boys.  Puts head in hands!

  4. Hey Miles, one more thing…okay, maybe two. Doing those Google Hangouts on Air will get you way better search visibility with both YouTube and Google over the standard video (I'm sure you already know this and that's why you're experimenting with it). And second, with that access to 10.5k subscribers, you could send out a message saying that you'll be going live on Google/YouTube with the topic and time. I've done this for my clients and have significantly increased our hangout viewership. Just some thoughts. Thanks again Miles.

  5. Wow! Miles really piles it on in this freakin' Jem! #BADASS

    Great info on the silo structure, I was in the process of keyword research and site structure this evening…and BAM, up pops Miles with mega nuggets of time saving instruction.

    You are the man! Thanks again dude.

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