Steal Your Competitors’ Keyword Ideas: SEO Keyword Discovery Using Tags

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Wouldn’t it be wonderful if there were an easy way to ‘reverse engineer’ your competitors’ keywords? (Free class materials at Guess what? There is. In this quick video tutorial, Jason McDonald explains how to ‘reverse engineer’ your competitors’ SEO keyword targets by using ‘view source’ to look at the HTML source code. Then, look for three important HTML tags: the TITLE tag, the META description tag, and the KEYWORDS tag. Finally, do a little brain work and work backwards to what your competitors are trying to tell Google. Presto! You’ve used your competitors to build your own keyword list. Let’s get started!

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  1. Are these keywords word that you cleverly include around various pages of your website, or are these words that you can place in the HMTL / webbuilding aspect of your website only? That's what confuses me. How do I implement these keywords that I am using / creating?

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